Hyaluronic acid is so common in modern skincare that it’s easy for people to presume that everyone is aware of this extremely important skincare ingredient when, in fact, many people are uninformed. In my line of Korean Skincare products consulting, retail and wholesale, I get more questions around hyaluronic than ever before, from people not knowing what it is, how and where it should fit into their skincare routines (and it definitely should). Here is my 10 cents on this important ingredient.

In the most simplistic terms, hyaluronic acid – already present naturally throughout the body, to keep moving parts lubricated and fluids viscous – is used in skincare primarily as a humectant. It has the extraordinary ability to hold about a thousand times its weight in water, meaning it can keep skin hydrated, which both feels and looks better (imagine dropping a raisin into water and leaving it to soak, and you get an idea of what HA can do for skin texture. The Farmstay Hyaluronic Acid Water Barrier Cream is an excellent cream that helps your skin maintain the skin moisture, making it younger and more supple.

From the endless questions I get everyday, what throws away people, is the word “acid”, because it’s so easily confused with skin bleaching or skin-exfoliating acids such as glycolic, lactic and salicylic – all of which need to be added more thoughtfully and sparingly to a routine. Don’t be scared by this, because hyaluronic acid is entirely different, and it’s everyone’s must-have – any skin type, any product, any time, any place. It’s so helpful that it now makes an appearance in cleansers, toners, ampoules, serums, emulsions , creams, almost every aspect of skincare products and you can comfortably use as many times a day as you wish without any worries. Get yourself the Farmstay Hyaluronic Acid 100 Ampoule, a highly moisturising ampoule that fills up tightly to increase moisture elasticity. It contains pure hyaluronic acid to repair dry and damaged skin by forming a firm moisturising film.